DESIGNING & ILLUSTRATING VISUALS YOUR DREAM CLIENTS CAN’T IGNORE!
Whether you just started a new BIZ, or ready to get your biz noticed, So Bizie is here to help!
01
VISUAL IDENTITY & BRANDING
02
SURFACE DESIGN & LICENSING
03
WEB & DIGITAL SERVICES
04
CONTENT & SOCIAL MEDIA
○ Painting ○ Illustration ○ Patterns ○ Design ○ Licensing ○ Templates ○ Mockups ○ Retouching ○ Brand⠀
○ Painting ○ Illustration ○ Patterns ○ Design ○ Licensing ○ Templates ○ Mockups ○ Retouching ○ Brand⠀
Design Services by Kaeli VanFossen & So Bizie Studios
So Bizie Studios is the Design studio of contemporary artist & designer Kaeli VanFossen. Based in San Diego, California, and working with clients worldwide, we offer visual identity and brand design, Squarespace web design, graphic design for print and digital, social media content design, custom illustration, surface pattern design, and art and graphics licensing. Every project is led by Kaeli, no account managers, no offshore handoffs, and informed by 30+ years of fine art practice and 20+ years of working natively digital across art, photography, and graphic design.
Our Services
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Foundational brand design essentials to anchor your bizness across all mediums.
Creative Direction & Brand Visual Strategy | $800
The professional visual roadmap for the entrepreneur who has the idea but needs the vision.
Deliverables: Comprehensive vision boards for pattern, shape, symbol, and illustration; photo/tagline inspo; conceptual wordmark direction. (2 revision rounds).
The Logo Essentials | $1,200
The Goods: The three core marks needed for a professional brand foundation: Primary Logo, Letter Mark, and Emblem.
Deliverables: Concept/test files (PNG); Final high-res vector/raster suite (AI, SVG, EPS); Web-ready files (PNG, JPG) in Black, White, and Brand Color.
Process: 2–3 refinement rounds on selected concepts.
The Value: Perfect for businesses that need a clean, professional "seal" and icon for their website and social media without the complexity of a full character mascot.
The Logo Suite | $2,000
The Goods: A complete set of visual marks including Primary & Secondary Logos, Letter Mark, Pictorial Mark, Word Mark, Emblem, Mascot, Combination Mark, and Sub-Mark.
Deliverables: Concept/test files (PNG); Final high-res vector/raster suite (AI, SVG, EPS) for infinite scaling; Web-ready files (PNG, JPG) in Black, White, and Brand Color.
Process: 3–5 refinement rounds on selected concepts to ensure perfection.
The Value: Mascot included at no extra charge. Unlike a simple logo, this gives you a full character and “seal” for your brand that standard designers usually charge $1k+ extra for.
The Strategy Palette | $500
The Goods: Custom color theory application using the 60/30/10 Rule. Includes 1–2 Primaries, 2–3 Secondaries, and 1–2 Neutral Accents.
Deliverables: Monochromatic, Analogous, Complementary, and Triadic breakdowns; Brand Attribute/Emotion mapping.
Bonus: A Full Accessibility & Blindness Analysis to ensure your brand is inclusive and readable for all.
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Professional art and patterns designed for manufacturing and retail.
The Artist Partnership Option (Royalty-Based)
Lower upfront fee + 3–6% of wholesale sales paid to the artist. This structure reduces your initial investment while allowing for a collaborative partnership in the product’s success—ideal for brands looking to scale without a large one-time buyout.
(Note: Royalty agreements include quarterly sales reporting; buyout options remain available if your production volume scales.)
Individual Asset Licensing
Standard Asset: (Simple pattern, spot illustration, or typography)
Non-Exclusive: $350 | Launch Rate Buyout (25% off MSRP): $700 – $1,050
Hero Asset: (Complex "wow-factor" design or main collection print)
Non-Exclusive: $750 | Launch Rate Buyout (25% off MSRP): $1,500 – $3,000
Deliverables: Layered Master Files (AI/PSD), Seamless Repeat Tiles, and Product Mockups.
Pre-made Licensable Collections
Curated, market-ready bundles with a 25% "Launch Rate Collection Discount" built-in.
Boutique Collection: (1 Hero, 2 Patterns, 3 Typography, 4 Spot Illustrations)
Non-Exclusive: $1,950 | Launch Buyout: $3,900 – $6,000
Signature Collection: (2 Hero, 4 Patterns, 3 Blenders, 10 Spot, 4 Type, 8 Motifs)
Non-Exclusive: $4,500 | Launch Buyout: $9,000 – $13,500
Value: These are production-ready. You get Sales Sheets and Pantone matches to hand directly to your manufacturer.
Custom Branded Collections
Commissioned specifically for your brand. Offered as Full Buyout Only.
Custom Boutique | $4,500 – $7,500 (Founding Rate)
Custom Signature | $11,000 – $16,000 (Founding Rate)
The Benefit: Total brand security. You own the copyright to a visual inventory that no competitor can ever use. Production-ready with Sales Sheets and Pantone matches included.
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The Basic Template | $3,500
The Goods: A brand-aligned Squarespace foundation for a clean, professional online presence.
Deliverables: 5 mobile-responsive pages, stock imagery integration, and light editing/copy support.
The Value: The perfect "quick-launch" option for businesses that need a high-quality site without the complexity of a custom-built asset library.
The Signature Web Design | $5,500
The Goods: Up to 7 custom mobile-responsive pages.
Deliverables: Built-in asset library for your future use, unique designed icons/assets, and light copywriting support.
Process: Collaborative strategy calls followed by a seamless build and launch.
Full-Service Brand & Web Suite | $7,500 (Founding Rate)
The Goods: Everything in the Logo Suite + Strategy Palette + Signature Web Design.
Deliverables: Full brand-aligned 7-page Squarespace site, built-in asset library, unique designed icons/assets, full copywriting support, and Canva Template setup for easy daily use.
The Value: One partner handles everything from your logo to your live URL, ensuring a perfectly cohesive customer journey. Save $1,000+ versus purchasing separately — perfect for businesses ready to launch with total visual consistency.
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High-end visual content to keep your brand active and professional.
The Custom Canva Template Package | $1,000
The Goods: 15–20 custom-designed, editable Canva templates tailored to your specific business needs.
Deliverables: A customized mix of Instagram posts/carousels, thumbnails (Blog/Reel/YouTube), and print-ready assets (business cards/postcards).
Bonus: Includes a Mini Brand Refresh (curated colors, font pairings, and brand kit setup).
The Value: Get the equivalent of one full month of Tier 2 design volume as a one-time investment. You control the copy, photos, and updates yourself for ongoing DIY content — while everything still looks professionally aligned and on-brand. Perfect if you want elite aesthetics without a monthly commitment.
Social Media Visual Content Design (Monthly) – Launch Rates
Choose the right level for your needs:
• Tier 1 → Light, consistent presence (great for testing or smaller brands)
• Tier 2 → Best-value growth tier (nearly 2× the total graphics of Tier 1)
• Tier 3 → Full premium treatment (75% more graphics than Tier 2 + pro retouching + 3 original hand-drawn illustrations + bonus icon set created just for you every month)
Social Media Visual Content Design – Tier 1 | $1,000/mo (Launch Rate)
The Goods: 8 Main Feed + 4 Story graphics per month (12 total), fully brand-aligned.
Deliverables: Light copywriting included with every graphic.
The Value: The perfect entry point for businesses that want professional, on-brand visuals every month without a big commitment. Consistent presence that builds recognition while you focus on running your business.
Social Media Visual Content Design – Tier 2 | $2,000/mo (Launch Rate)
The Goods: 16 Main Feed + 8 Story graphics per month (24 total), fully brand-aligned.
Deliverables: Light copywriting included with every graphic.
The Value: Double the total graphic volume of Tier 1 — the sweet spot for growing brands that want to stay active and polished across platforms without overextending budget.
Social Media Visual Content Design – Tier 3 | $3,000/mo (Launch Rate)
The Goods: 28 Main Feed + 14 Story graphics per month (42 total), fully brand-aligned.
Deliverables: Photo retouching on all images + 3 custom hand-drawn digital illustrations created exclusively for your brand each month + 1 bonus custom social highlight icon/cover set. Light copywriting included.
The Value: The complete elevated experience — 75% more content plus my signature hand-drawn illustrations, pro-level retouching, and exclusive bonus icons that make your social presence truly unique. Ideal for established brands that want their visuals to stand out every single month.
The AI Creative Toolkit | $1,000
The Goods: 25 unique, brand-aligned AI-enhanced visuals.
Deliverables: Product mockups, room/space visuals, and custom-aligned stock imagery to fill your website and social feeds.
The Value: Instant, high-quality assets that extend your brand visuals across every channel — perfect as a one-time boost or ongoing supplement to any monthly tier.
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The So Bizie "Full-Stack" Suite | $15,500 (Founding Rate)
The ultimate launchpad for product-based businesses. Total brand ecosystem in one partnership.
Visual Identity: Full Logo Suite & Strategy Palette.
Web Design: Signature 7-Page Squarespace Website.
Surface Design: One Boutique Collection (10 assets) with Full Buyout Rights.
Social Media: 1 month of Tier 1 Design + The Custom Canva Template Library.
Bonus: 1:1 Brand Strategy & Launch Call to ensure your business enters the market with clarity.
The Value: Everything you need to launch with a complete, cohesive brand — save over $3,000 versus purchasing separately. Perfect for product-based businesses ready to hit the ground running with professional visuals across every channel.
Check out my portfolio!
All the deets on my design style range can be checked out here!
Of Note: I will be adding more updates to this soon to expand on my work done in pattern, art, print, etc. so more to come!